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Powerful Websites.
Effective Exposure.

Abbey Removals & Storage

Abbey Removals & Storage

Objectives

Abbey Removals wanted to boost the number of local visitors leaving their details through the website and requesting a quote.

 

Strategy

Rather than testing for small conversion, we took the approach that we should produce extensive site changes to yield a higher goal conversion rate. After monitoring the flow of existing traffic we gave the website a new look, changed the structure of the call to action and offered visitors a choice of methods for requesting a quote.

 

 

Result

We have improve the conversion by over 90%, proving that our strategy of major structure changes equal big conversion changes.