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Eye-catching Design.
Powerful Websites.
Effective Exposure.

A creative web design agency based in Birmingham's Jewellery Quater specialising in custom web design. Our work includes: website design, website build, print and online marketing.

Our Work

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Barlay Mill Lodge
The Gentleman Barbers
PBM Contractors
Abbey Removals & Storage
Printigo
Aitch Telecom
Lapworth Cricket Club
Tabapps
International Hair
Carers Emergency Response Service
'Only Cows And Horses'
3 Spires Learning
Love Moseley
Butler & Daughter Removals

Buyspoke

Print Web Email Branding

In late 2013 we were commissioned to create a brand identity and website for a new eCommerce company called Buyspoke...

See Case Study

Buyspoke's founder runs a weekly flea market in Moseley, Birmingham and running this market gave him the idea of creating a website for local arts and crafts people to sell their handmade and vintage items online.


We were briefed to produce design work to reflect a warm and friendly brand with an emphasis on elegance and the quirky nature of the site's main styles of product.


Our first consideration was what colours to use for the brand. The colours needed to reflect the warmth and friendly nature mentioned in the brief. We settled on a wine-like red as the main colour, with a deep, royal blue as secondary. The red wine colour was selected following a short word association game we played, where 'wine' was the word most associated with 'vintage'. Red wine also has an association with friendliness and positivity and it's colour lies in the warm area of the spectrum. The blue was thought to be a colour that worked well alongside the main red, and was a favourite of the client.


Later on in the project we created a key to distinguish products as being either vintage or handmade, with a glass of red wine indicating a vintage item and a blue painted handprint marking an item as handmade.

       


Next came the creation of a logo. After testing a number of different typefaces, including the lovely decorative geometric, Poiret One (eventually deemed too lightweight and not versatile enough), we settled on Georgia, a serif typeface which is equally at home both on-screen and off. It has an elegance and flourish to it, representing the arts and crafts aspect of the brand and also has a strong bold for headings and promotional literature.


We felt the logo needed an extra touch; a symbol to reflect the brand and make the logo more memorable. The shopping tag seemed to work perfectly and elegantly props up the lettering, with enough space between the two so as not to clash.


We eventually rolled out the branding across various print platforms, such as leaflets, business cards, flyers and posters.
 


We designed the website in its entirety, making sure it was visually appealing and user-friendly both at the front-end for buyers visiting the site, internally for the registered user and at the back-end for site administrators.


After researching competitor sites and constructing a wireframe for the whole site, we set about working on some visual designs. The home page needed to perform a number of functions. It needed to introduce and show off the Buyspoke brand, act as a shop window to the users' products, and urge visitors to sign up to sell all at the same time.


It was decided that the home page needed to have a slide show / image carousel to really attract the visitors eye when they first land on the site. We settled on four images which were suitably impactful. We also overlayed some short sentences outlining the Buyspoke mission and highlighting the USP of the website - the fact that it is completely free to register and sell your goods. The slide show therefore also serves as a call-to-action; we added a button directing people to 'sign up for free today' on each image.
 


You'll also notice a prominent search bar, all the relevant navigational buttons, social media links and a shopping cart. It was important not to take up too much room with this tool bar but also to get the spacing between the different elements right; spacing is always a crucial aspect of design.


We put a categories menu on the home page, to the left underneath the image carousel, but also added a button in the top bar which pulls down a full list of all the item categories on the website. This allows for easy access to any product area from anywhere on the site. User-friendly and intuitive navigation is a key component of a well designed website. Without it visitors will become confused, give up and probably not come back. The more ways to link to different areas of the site the better.
 


The home page also includes a row of featured products and sellers (basically the last four products to be listed and the last four sellers to sign up). We opted for four, allowing the images of the products to be sizable enough to entice visitors to click through to the individual product pages. We also included social media buttons for people to share any products they like with their friends which helps to build a buzz around the website, resulting in more visitors, more buyers and more sellers. Also note the different colours used to break up and differentiate the various pieces of information.
 


We included a call to action banner just above the footer on the home page as an extra reminder to visitors to register to sell on the website. Underneath that, the footer contains another list of the main product categories, links to social media and another 'register to sell' button.
 


The site's search result pages feature a filter column on the left for refining product searches and the individual product pages themselves have a sensible flow of information as you scroll down the page.
 


Ensuring the website was as enjoyable and easy as possible to use was one of the most important aspects of the project (and indeed any project). When setting up a new store, clear graphic icons represent the different stages of the process. A simple grey to green transition to show which steps have been completed worked well, with a blue highlight making it immediately apparent which step it is you are dealing with.
 


The back end of the website is the domain of the web administrators, but it followed the same design blueprint as the registered user area of the site. Again, clear pictorial representations show an administrator what outstanding 'house-keeping' there is to be done.
 


As with all the websites we build, Buyspoke is SEO optmized and constantly monitored using Google analytics to show traffic numbers, sources of traffic and visitor habits, allowing us to make any design tweaks which we feel is of benefit to the user experience.


Visit Buyspoke
today. You may like to sign up for yourself!

Barlay Mill Lodge

Print Web Branding

We were approached by a couple who wanted to rent their cottage in Dumfries, Galloway as holiday accommodation. The website includes a calender and booking system.

See Case Study

We were to create a logo and website in order for people to find and book the accommodation online.




We came up with the logo shown above. The Lodge is surrounded by Barlay wheat fields, something which is referred to in the name of the property. We thought this would make a nice symbol to go with the logo, which was created with Adamina, a smart but welcoming serif typeface.


The website was to include a calendar and booking system. This comprised the bulk of the work, but other features included a guestbook, facebook feed, quick contact portlet, a gallery of images and lots of information about the area, local attractions and of course the accommodation itself.


As well as coding the calendar/booking system, a lot of thought went into the visual aspect of the calendar . The client wished to rent out the accommodation for one week periods from Friday to Friday, and had a 3 scale pricing structure for the different seasons. We therefore had to come up with a neatly designed and colour coded calendar to structure and display all this information as clearly as possible.


 

Having included a quick contact form on all pages we also decided to add a captcha (''Completely Automated Public Turing test to tell Computers and Humans Apart'') to the form in order to prevent the client being inundated with unwanted messages from spambots.


If you fancy visiting a lovely part of Scotland and relaxing in a welcoming and cosy cottage, visit Barlay Mill's website today and book your holiday!

The Gentleman Barbers

Web

A website for a local up-market barbers based in the centre of Birmingham.

PBM Contractors

Web

The Midlands demolition company commissioned us to redesign their website.

Abbey Removals & Storage

Web Marketing

We designed and built a website for Abbey, a removals and storage company. We also provide a digital marketing service.

See Case Study

Objectives

Abbey Removals wanted to boost the number of local visitors leaving their details through the website and requesting a quote.

 

Strategy

Rather than testing for small conversion, we took the approach that we should produce extensive site changes to yield a higher goal conversion rate. After monitoring the flow of existing traffic we gave the website a new look, changed the structure of the call to action and offered visitors a choice of methods for requesting a quote.

 

 

Result

We have improve the conversion by over 90%, proving that our strategy of major structure changes equal big conversion changes.

MJFC Designs

Print Web Email Branding

We created the brand identity, which included business cards, an email signature and, of course, the website.

Printigo

Web

We integrated our CMS system into Printigo's website and are about to also integrate an eCommerce system. Watch this space!

Aitch Telecom

Web

Business communications company, Aitch Telecom approached us to build their new website. We were required to design around an already existent brand identity.

Lapworth Cricket Club

Print Web Branding

We designed and built a website for Lapworth cricket club, who's major goal was to attract new members to the club.

Tabapps

Print Branding

We created the logo and business cards for tabapps, a company which creates apps.

International Hair

Branding

We created this logo for a local hair salon.

Carers Emergency Response Service

Web

We designed and built this website for CERS, a Birmingham City Council funded emergency response service which gives carers in Birmingham the peace of mind that the person they care for will be looked after in case of an emergency.

'Only Cows And Horses'

Marketing

An illustration commissioned by a local author, for her soon to be published second novel.

3 Spires Learning

Web

A website we designed and built for a Birmingham-based Management Training firm.

Love Moseley

Branding

A logo created for a website which brings together a network of local Moseley-based pubs, clubs and restaurants.

Butler & Daughter Removals

Web Marketing

Removals company Butler & Daughter contacted us with a request for a new website and digital marketing campaign. Our SEO service has generated increased website traffic and more conversions into business.